How to Share Data Without Creating Legal Exposure
Marketers Love to Share Data
The power of information is one of the greatest rushes for a marketer. You sit on Mount Olympus of data. When mere mortals like CEOs and CFOs ask for your insights, you can pour out analytics from a dozen spouts. But – you’re a marketer, not a legal expert. You need to learn how to ensure you’re always sharing data in the most legally responsible way.
Four Ways Sharing Data Can Lead to Legal Exposure
In this video, we review four ways that data needs to be tightened up from a legal standpoint. Else, all that sharing (and caring) might lead to some issues.
- Middleware: you’ve developed a simple system to help meet your data collection needs – and this might include using server-side tagging to enrich data before it’s shared with LinkedIn, Facebook – but it’s not necessarily compliant
- Changing hands: when your marketing team or agency leaves, they have a hundred things to worry about, and might miss some critical data sharing component that you now inherit
- Weekly reports: the moment you set a weekly CSV to share internally, you are now responsible for making sure the data is compliant and marked up correctly
- Sharing data with a vendor: if you share data with a vendor, you must make sure it’s done in compliance – that includes a vendor that wanted to preview your data to analyze something for you, and you didn’t choose to go with them – did you make sure you secured that information?
