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Data Collection Can Eventually Become a Problem

Marketers, in their zest for solving problems with data, can easily end up in a legal privacy mess. All those valuable analytics, session data trackers, and insight tools eventually need to be reconciled, from a legal standpoint.

Data Governance is Being Taken Seriously

This video covers three commonly overlooked data collection issues:

  1. Session replay tools: technologies like HotJar help you improve your site experience, but are often found at the center of website privacy lawsuits
  2. Chatbot data harvesting: your best intention to deliver a killer customer experience often comes with more data collection than you expected
  3. Too many analytics trackers: you filled your toolbelt to answer any data question, now it’s time to make sure every single tracker is configured for consent.

Want to see more? Watch the 35-Minute Full-Length Webinar